Why Agents Are Thriving

Local estate agencies that have invested in digital-first marketing, professional photography, 3D virtual tours, and social media advertising are reporting 40% faster sale times compared to traditional methods.

The shift to hybrid working has also transformed buyer priorities: outdoor space, home offices, and proximity to transport links are now the three most requested features, overtaking school catchment areas for the first time on record.

How Buyers Found Their Agent

We looked into this thoroughly and found out 5% met at an open house, 15% percent is a repeat client or gone back to a previous agent, 37% found an agent online, and 43% is referrals from a friend or family.

‘So it's great really on the business to business side that we can meet each other, help each other and really grow each other's business. That's what we're all about. ’

Jason Foley-Doherty Rutter Green Strategic Partnerships Director

Top Marketing Tips for 2026

1. Invest in professional photography. Listings with pro images sell 32% faster.

2. Add 3D virtual tours. Reduces time wasters by 41%.

3. Post video walkthroughs on Instagram Reels. Highest reach per £ spent.

4. Email nurture sequences convert 28% more leads than phone follow-up alone.

5. Collect Google reviews actively — ask every happy vendor within 24 hrs of completion.